One of the biggest tools for your new business is a website. It will not only represent you, and act as a online dossier, but it will establish your entity as a global enterprise. You can be sitting in your pajamas having a cup of coffee at the kitchen table, but wheeling and dealing around the world, selling your wares in the international marketplace. Let's review the basic elements of a website--you may or may not need them all on your site:
~The Home Page--this is the first page your clients see--remember your site is part of your brand, so keep it in tune with all of your marketing arsenal.
~Menu Page--This is the menu of options for your site. Similar to a table of contents in a book, you may have several selections, or you might not even need it, if the purpose of your site is just to have a Home Page to introduce your business and give you a web presence.
~FAQ--Frequently Asked Questions--and Answers--about your business.
~Mission or History--this is the "About Us" part of the site in which you relate your company history, include your bio info, and anything else you want your customers to know.
~Order Information Page--If you are using your web site to sell items, this page will focus on your ordering process and include information on shipping and handling.
~Checkout Page--This page will list the items ordered and record the personal information on your customer's shipping address, email, etc.
~Payment Page--This page will process the payment. You will request PayPal info, a credit card number or e-checks.
~Publicity/Press--include anything that has appeared in the newspaper or a regional magazine, etc. about your business. Editorial coverage implies third party endorsement so go for it!
The next posting will discuss advertising on your website and if it makes sense for you.
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