Sunday, February 15, 2009

WEB MARKETING JARGON

Here are some commonly used marketing/advertising terms in relationship to web advertising:

CPM = Cost Per Thousand: This is the cost of each 1000 people that come in contact with your information. If an advertiser boasts that their cost of an advertisement on their site is $100 CPM and it has an audience of 5000 viewers, then the total cost of the ad is $500.

CTR = Click-Through Rate: This refers to the average number of click-throughs per hundred ad impressions, expressed as a per-centage.

SES = Search Engine Submission: Supplying a URL to a search engine, making your site known, so that it can list your URL on the search engine.

SEO = Search Engine Optimization: The process of choosing the right keyword or phrase that relates to your site or blog so that it ranks high on any web search.

PPC = Pay-per-Click: An online payment in which one receives $$$ for each click-through.

CPC = Cost-per-Click: This is the cost paid per click-through.

Viral Marketing: A web phenomenon that encourages viewers to pass along a message.

Subscribers: The followers who view your site and might have shared an email address or other personal information in exchange for your newsletter, coupons, or other "inside information." Subscribers could also pay an actual $$fee$$ to view your site, download special items, etc.

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