When asked what was the single most valuable piece of advice they could offer startup entrepreneurs, they said there were two thoughts they wanted to impart:
1. Be wary of family & friends who quickly become naysayers: Ben & Jerry said when they announced they were learning how to make ice cream to possibly start a small business, everyone was supportive; 'oh, yeah, go for it,' and all that--but the day they signed a lease on a space and started cleaning it up to actually begin the business, Ben & Jerry experienced the jealousy of former supporters. Be careful when this happens--and it usually will--because human nature is competitive. Even those who love and care about you will try and hold you back from your dream. Ben & Jerry said, stay strong, to fight through the nay saying!
2. Even if you have nothing going for you, and want to start a small business: Just Start!
They advise, don't let the fact that you have no outside facility or lavish equipment hold you back;
if you have a passion for an idea you believe in, then just start--start at your kitchen table or sell your t-shirts or whatever from the trunk of your car, but Just Start! If you believe in it, everything will fall into place.
No comments:
Post a Comment